PVR Inox Opens Up IMAX and MX 4D Cinemas in a Six-screen Multiplex at New Delhi

PVR Inox announces a six-screen multiplex, the third of its kind in New Delhi. The property will feature two premium formats IMAX and MX 4D for the audience.

Written by: Arjita Gupta

Edited by: Krutarth Ghosalkar

Last Updated: 2023-05-04 08:20:56

After the merger between Inox and PVR, the new film exhibition entity – PVR Inox Ltd. has announced that Delhi will have a six-screen multiplex now. The location of this new multiplex is at Vishal Enclave in Rajouri Garden. And the theatre features movies in MX 4D and IMAX, two premium formats. This is the third multiplex of its kind in New Delhi. The total count of PVR Inox screens in the city stands at 97 across 25 cinemas. The company wants to expand its north India presence with a total of 102 properties featuring 449 screens.

In a statement, Sanjeev Kumar Bijli, executive director of PVR Inox Ltd. said that they had a view to introduce the MX 4D and third IMAX format available for Delhiites and give people an out-of-home entertainment that will make their cinema-going more experiential. The company is committed to spreading the experience of the multiplex to every part of India and in each city where their presence is not heavy. This is with the intent to offer audiences easy access to a world-class experience for movie-going.

Since the merger, PVR Inox has established 58 screens in 9 cities across 9 properties. Last year in March, Inox Leisure Ltd. and PVR Ltd. board went into an all-stock merger with a network of 1,500 screens and more. The companies together became the country’s largest film exhibition entity. After the merger, the new cinemas opened will bear the brand PVR Inox. But the existing multiplex screens of the companies individually will carry on with their brands.

The merged company will be known as PVR Inox Ltd. There was a huge devastation to the economy and the film exhibition business during the pandemic. And the revenue post-merger of Inox and PVR dipped lower than Rs. 1,000 crore. This limit ensured that no approval was required by the film exhibitioners from the antitrust regulator.